Le Boat entrusts Entire Travel Group to manage trade bookings under new preferred partner agreement

22 September 2025

Entire Travel Group is now managing trade bookings in Australia for Le Boat – the world's leading provider of self-drive, inland water boating holidays in the United Kingdom, Europe and Canada.

Entire Travel Group Sales & Marketing Director Greg McCallum says the new arrangement forms part of an exclusive strategic alliance with Le Boat that will elevate the waterway specialist’s profile in the Australian travel industry.

“Our new alliance means we can now use our technology, promotional expertise and strong trade relationships to take Le Boat – and the concept of boating holidays – to a new level in the Australian marketplace,” says McCallum.

Established more than 50 years ago with just eight vessels, Le Boat now offers lake, canal and river cruising holidays in nine countries using the world's largest fleet of self-drive boats.

The company recently announced a GBP100 million deal with Groupe Beneteau that will see it take delivery of 400 of new Delphia boats over the next 10 years – a move set to fuel further expansion, particularly in North America.

Le Boat Managing Director Cheryl Brown says the decision to forge an exclusive arrangement with Entire Travel Group builds on a long-standing relationship.

“We have worked together for almost two decades, during which time Entire Travel Group has evolved into one of Australia’s most trusted, innovative and customer-focused travel companies,” says Brown.

“I am confident that the Entire Travel Group team’s unrivalled understanding of Le Boat’s product, and its passion for boating holidays, will ensure Australian travel agents share in our company’s ongoing growth journey.”

For more information, visit: https://www.entiretravel.com.au/.