Upolu, home to three-quarters of Samoa's population, is known for its lush forests and waterfalls, peaceful beaches, and great fishing, surfing and snorkelling. At its peak, Upolu is 1,113metres, creating a dramatic difference between its coastal and mountain regions. Visitors to Samoa arrive at Upolu’s Faleolo International Airport in the north-west and can choose to stay on Upolu or head to an outlying island.

Upolu’s largest town and Samoa’s capital city, Apia, offers bustling local markets selling crafts, fish and tropical fruits, a selection of shops and accommodation, cultural experiences including museums, and a stunning range of cuisine options from contemporary cafes to fine dining restaurants. The island's south coast is home to some of Samoa's most beautiful beaches, including Lalomanu- regularly voted as one of the world's top beaches. Upolu’s coastline is dotted with accommodation options, from traditional waterfront fales to luxury resorts. Visitors have much to explore with the many sites and attractions on Upolu.